Internet Marketing - Email Campaign

Email Campaign

Second step for any marketing campaign is to gather customer and promote your product. As SEO gives capability to attract the customer to visit your website. Same way, email campaign will target the suitable customers and attracts them to go on your website.

To get the jump start of your email marketing and getting good throughput, follow the following steps.

1. Create a simple but attractive web page.
Which contains goals, products and its functionality, background and advantage of customers.

2. To the Point talk.
Which gives a direct intention, what you are talking about and purpose of the Email.

3. Keep track of your email Publishing.
Which gives a idea of successful marketing or fail of campaign. So you can change your campaign at anytime or put more resources.

4. Create goals.
Divide result of your email marketing in a certain goals. like
i. Open an email
ii. Click on email to connect to your product.
iii. Successfully move from mail to your website.
iv. Purchase the product or services that you are offering.
These are the four steps ( milestones ) for successful marketing. So you can evaluate how many are going up to goal (i) and ending up to goal (iv).

5. Evaluate your mail technology.
Before starting email campaign, need to check your technology. Which means you have to check your ISP settings, your server settings, Email settings related with Imap and pop3.

6. Create a perfect list for the targeted audience.
Don't put any list for sending your emails. Choose your suitable audience to get your mail. In case of any wrong list, most of the mail providers are consider as a SPAM. So it will be deliver in SPAM. And as per survey, 65% people will delete their spam without seeing it.

7. Check your Email Web page settings.
Check out your emails in different mail providers. Like Yahoo, GMail, MSN, Hotmail, Live, AOL, Comcast etc are using their own standards to show pages in emails. So your beautiful looking page will not look beautiful in yahoo or some search engine. So design your email page to suit in all the major mail providers.

These are the basic knowledge required for anyone who is starting email marketing campaign. If you have any questions/suggestions, comment on given post.