SEO - Check website links.
http://validator.w3.org/checklink
Link Check
http://validator.w3.org/checklink
XHTML Validator
Submit your Website and check for Markup Validity, XHTML 1.0 Transitional on the below link.
http://validator.w3.org/
And give the website URL and check out the xhtml errors if any.
http://validator.w3.org/
And give the website URL and check out the xhtml errors if any.
CSS Validation
Verify Casceding Style Sheet(CSS) used in your website to display your valuable content before going in production.
Follow the given link and enter the URL of your website and check out the response.
http://jigsaw.w3.org/css-validator/
Follow the given link and enter the URL of your website and check out the response.
http://jigsaw.w3.org/css-validator/
Submit your Website/Blogs to Search Engines
To submit your website URL or Blogs to various search engines follow the given links. They are totally free. It takes time to crawl and update your website status on the given search engine directories. But it's wise practise to submit your URL at least to initiate the process.
- Submit in Google Search Engine.(Used by ASK, Netscape, AOL search Engine too)
- Submit in Yahoo Search Engine.(Used by AltaVista search Engine too)
http://siteexplorer.search.yahoo.com/
- Submit in MSN/BING Search Engine.
http://www.bing.com/docs/submit.aspx
Internet Marketing - Webcast/Podcast
Webinar/Podcast :
These methods are generally use for to support or promote the product over a group of people.Its a method to transmit live audio/video over internet.
Its like an online television which displays a predefined video. Generally when company arranging for the Webcast, they are targeting the known audience. Its an another form of conference. Now a days webinar are taking more heat for supporting the group of people to solve problems. It requires the techonology to accomodate the speaker and listener.
Generally various software like live meeting, goto meeting, etc. are taking place interms of video confersing. So it reduces the cost of men power and arrangement. This thing is widely popular in giving solutions to client or gathering clients for your product or promotions.
These methods are generally use for to support or promote the product over a group of people.Its a method to transmit live audio/video over internet.
Its like an online television which displays a predefined video. Generally when company arranging for the Webcast, they are targeting the known audience. Its an another form of conference. Now a days webinar are taking more heat for supporting the group of people to solve problems. It requires the techonology to accomodate the speaker and listener.
Generally various software like live meeting, goto meeting, etc. are taking place interms of video confersing. So it reduces the cost of men power and arrangement. This thing is widely popular in giving solutions to client or gathering clients for your product or promotions.
Internet Marketing - Email Campaign
Email Campaign
Second step for any marketing campaign is to gather customer and promote your product. As SEO gives capability to attract the customer to visit your website. Same way, email campaign will target the suitable customers and attracts them to go on your website.
To get the jump start of your email marketing and getting good throughput, follow the following steps.
1. Create a simple but attractive web page.
Which contains goals, products and its functionality, background and advantage of customers.
2. To the Point talk.
Which gives a direct intention, what you are talking about and purpose of the Email.
3. Keep track of your email Publishing.
Which gives a idea of successful marketing or fail of campaign. So you can change your campaign at anytime or put more resources.
4. Create goals.
Divide result of your email marketing in a certain goals. like
i. Open an email
ii. Click on email to connect to your product.
iii. Successfully move from mail to your website.
iv. Purchase the product or services that you are offering.
These are the four steps ( milestones ) for successful marketing. So you can evaluate how many are going up to goal (i) and ending up to goal (iv).
5. Evaluate your mail technology.
Before starting email campaign, need to check your technology. Which means you have to check your ISP settings, your server settings, Email settings related with Imap and pop3.
6. Create a perfect list for the targeted audience.
Don't put any list for sending your emails. Choose your suitable audience to get your mail. In case of any wrong list, most of the mail providers are consider as a SPAM. So it will be deliver in SPAM. And as per survey, 65% people will delete their spam without seeing it.
7. Check your Email Web page settings.
Check out your emails in different mail providers. Like Yahoo, GMail, MSN, Hotmail, Live, AOL, Comcast etc are using their own standards to show pages in emails. So your beautiful looking page will not look beautiful in yahoo or some search engine. So design your email page to suit in all the major mail providers.
These are the basic knowledge required for anyone who is starting email marketing campaign. If you have any questions/suggestions, comment on given post.
Second step for any marketing campaign is to gather customer and promote your product. As SEO gives capability to attract the customer to visit your website. Same way, email campaign will target the suitable customers and attracts them to go on your website.
To get the jump start of your email marketing and getting good throughput, follow the following steps.
1. Create a simple but attractive web page.
Which contains goals, products and its functionality, background and advantage of customers.
2. To the Point talk.
Which gives a direct intention, what you are talking about and purpose of the Email.
3. Keep track of your email Publishing.
Which gives a idea of successful marketing or fail of campaign. So you can change your campaign at anytime or put more resources.
4. Create goals.
Divide result of your email marketing in a certain goals. like
i. Open an email
ii. Click on email to connect to your product.
iii. Successfully move from mail to your website.
iv. Purchase the product or services that you are offering.
These are the four steps ( milestones ) for successful marketing. So you can evaluate how many are going up to goal (i) and ending up to goal (iv).
5. Evaluate your mail technology.
Before starting email campaign, need to check your technology. Which means you have to check your ISP settings, your server settings, Email settings related with Imap and pop3.
6. Create a perfect list for the targeted audience.
Don't put any list for sending your emails. Choose your suitable audience to get your mail. In case of any wrong list, most of the mail providers are consider as a SPAM. So it will be deliver in SPAM. And as per survey, 65% people will delete their spam without seeing it.
7. Check your Email Web page settings.
Check out your emails in different mail providers. Like Yahoo, GMail, MSN, Hotmail, Live, AOL, Comcast etc are using their own standards to show pages in emails. So your beautiful looking page will not look beautiful in yahoo or some search engine. So design your email page to suit in all the major mail providers.
These are the basic knowledge required for anyone who is starting email marketing campaign. If you have any questions/suggestions, comment on given post.
Internet Marketing - SEO, First Step
As discussed in a earlier post, overview of Internet marketing, there are so many methods available to target your suitable market. One of them is SEO.
SEO
To implement and retain this method is free but it takes time to be effective. Designer/developer requires knowledge about the basic knowledge of website design. SEO is the way to tell various search engines about existence of your website. So visitor can able to recognise your website while searching on search engines.
A website must have to follow basic rules of search engine optimization which are as below.
1) Include proper Meta tags.
Meta tags include two part name as name and Content.In name portion we can include description, keywords, robots, http-equiv, author, copyright, distribution etc. And in content portion we can include description related with suitable topic.
2) Give Proper tags/name/keyword on each Images, Pictures, Icons.
3) Check Spellings before publishing any website or Web Pages.
4) Do not give any hide links to your page.
5) Create Site map to your website
6) Do not put any broken links which are not available or existing on that Web Pages.
7) Do not use any offensive topic/links on your Web Pages which cause you to put in different category of search engines.
8) Create more content on your home/landing page related with your website.
9) Check your website ( at least landing page ) to meet the criteria specified by various web standards. Like W3C validates. Test your website before publish and correct the errors.w3c validate
10) Submit your website to Open directory Project.
It is also recognized as a DMOZ. So any search engine, who will take the website structure from the ODP, they can get the proper name. And make sure that you can give a full description regarding your website while submitting your website. Use this link to submit it to dmoz.
11) Create a site map related to your website and submit it to the google and other search engines. Generally site map is in XML, but some search engine also took site map in txt format.You are not able to find the exact time that your website will be crawl by any search engine, but whenever happened it will give the result by increasing your page ranking.
These are the basic requirement for any search engine to crawl the website. And then depending upon the content and design of your website, search engine list in its directory and then basis upon crawler result it will be display.
SEO
To implement and retain this method is free but it takes time to be effective. Designer/developer requires knowledge about the basic knowledge of website design. SEO is the way to tell various search engines about existence of your website. So visitor can able to recognise your website while searching on search engines.
A website must have to follow basic rules of search engine optimization which are as below.
1) Include proper Meta tags.
Meta tags include two part name as name and Content.In name portion we can include description, keywords, robots, http-equiv, author, copyright, distribution etc. And in content portion we can include description related with suitable topic.
2) Give Proper tags/name/keyword on each Images, Pictures, Icons.
3) Check Spellings before publishing any website or Web Pages.
4) Do not give any hide links to your page.
5) Create Site map to your website
6) Do not put any broken links which are not available or existing on that Web Pages.
7) Do not use any offensive topic/links on your Web Pages which cause you to put in different category of search engines.
8) Create more content on your home/landing page related with your website.
9) Check your website ( at least landing page ) to meet the criteria specified by various web standards. Like W3C validates. Test your website before publish and correct the errors.w3c validate
10) Submit your website to Open directory Project.
It is also recognized as a DMOZ. So any search engine, who will take the website structure from the ODP, they can get the proper name. And make sure that you can give a full description regarding your website while submitting your website. Use this link to submit it to dmoz.
11) Create a site map related to your website and submit it to the google and other search engines. Generally site map is in XML, but some search engine also took site map in txt format.You are not able to find the exact time that your website will be crawl by any search engine, but whenever happened it will give the result by increasing your page ranking.
These are the basic requirement for any search engine to crawl the website. And then depending upon the content and design of your website, search engine list in its directory and then basis upon crawler result it will be display.
Internet Marketing
Internet marketing or Online marketing is the way to get your suitable customer at your desk. To run or handle your Internet marketing campaign, you need to understand and follow the basic behaviour of Internet market and technology.
To best of my knowledge, I have provided certain information which will be useful for any business to understand and execute their own online campaign on their finger tips.
Step 1. Gather Information as per Demography.
To get effective campaign, you need a matching data as per your campaign. For example if you are marketing toys campaign and your targeted demography are above age 13 that would be fail. so choose Right Demography as per marketing campaign.
Step 2. Select Proper methods to publish your self. [Marketing methods]
There are certain marketing tools/companies available to help any new business to grow. Some are money oriented and some are goal oriented.
Here are few marketing methods. Each methods are followed by its own post.
1. Website optimization for SEO
2. Email Marketing
3. Web cast/Podcast/Webinar
4. Advertisement
5. PPC Campaign
6. Affiliate ventures.
There are so many different things covered in each of this methods. which can attract your customers towards your product or baseline.
Detail of every methods will be in a separate post of marketing methods.
Step 3 : Create a specific budget and have a close eye on the campaign to decide your strategy. [Marketing Tools]
Create a specific budget as per your marketing campaign. And use various technology to track your each campaign.
For example, google AdWords, google analytics, link mapper, traffic analytics etc.
Details of each tools will be described in marketing tools section.
Step 4 : Revisit your campaign as per its performance.
consider the existing data to justify your campaign is working as the way you want or not. If not, then time to change it its design, goal or demography.
To best of my knowledge, I have provided certain information which will be useful for any business to understand and execute their own online campaign on their finger tips.
Step 1. Gather Information as per Demography.
To get effective campaign, you need a matching data as per your campaign. For example if you are marketing toys campaign and your targeted demography are above age 13 that would be fail. so choose Right Demography as per marketing campaign.
Step 2. Select Proper methods to publish your self. [Marketing methods]
There are certain marketing tools/companies available to help any new business to grow. Some are money oriented and some are goal oriented.
Here are few marketing methods. Each methods are followed by its own post.
1. Website optimization for SEO
2. Email Marketing
3. Web cast/Podcast/Webinar
4. Advertisement
5. PPC Campaign
6. Affiliate ventures.
There are so many different things covered in each of this methods. which can attract your customers towards your product or baseline.
Detail of every methods will be in a separate post of marketing methods.
Step 3 : Create a specific budget and have a close eye on the campaign to decide your strategy. [Marketing Tools]
Create a specific budget as per your marketing campaign. And use various technology to track your each campaign.
For example, google AdWords, google analytics, link mapper, traffic analytics etc.
Details of each tools will be described in marketing tools section.
Step 4 : Revisit your campaign as per its performance.
consider the existing data to justify your campaign is working as the way you want or not. If not, then time to change it its design, goal or demography.
3. Meta Tag
Meta Tag is like definition of your website. It includes various parameters through which your website is uniquely identified.
This is the most important Tag for any website because any search engine will update their list on meta tags.
Check List :
- Choose Proper Meta Tag for your website. Provide the perfect information on given tag values.
[Keywords, Description, Author, Copyright meta name, Robots, slurp, distribution, http-equiv]
Details of every meta Tag values are as below.
i) Keywords :
This meta name includes the Keywords which are relevant to your page.
Put the right keywords in this tag, so search engine can recognise your web page based upon the keywords.
Tips :
Don't put any random keywords in this tag. Find out your competitors keywords and try out with your website content. Best tool to get the keyword Ideas are
http://www.google.com/sktool/
https://adwords.google.com/select/KeywordToolExternal
These are the keywords on which search engine will list the matching keywords related to your website. It is also used to maintain its linking structure. You can add the meta tag for Keywords as below. For example
meta name="keywords" content="My website, Sample website,..."
ii) Description:
This tag value stands for a brief description about the website.
Tips:
It should not be as much long as a few paragraphs and not as much short as few words. Try to give a brief description about the site in 20 to 40 words. Try to cover most of the words that your website related to.
For example, if you website is related with Clothes, try to cover the description about what kind of clothes, fashion, Design, style that your website is offering in your description.
iii) Author/Copyright meta name :
This meta tag value stands to tell something about the Author of the Content published on the website. For example
meta name="author" content="Hii, this is me."
meta name="copyright" content="Copyright 2009 My company, All Rights Reserved."
Over here you can use define the author of the give content. This will work just as a data entry of the content. It should not reflect anywhere in search engine. But for the programming, its very good practise to define the necessary comments.
iv) Robots :
This tag invites the crawler to go ahead or to stop on certain point. Crawler is kind a program which checks every website on behalf of the search engine, and list the particular website according to various criteria.
Tips:
There are few content values that we can pass it to the robots tag. For example
meta name="robots" content="index,follow,noodp"
Let's look more on these content values and what they stands for.
Index : It tells robot to index your particular website, its content, and its related links.
Follow : Robots traverse your website to top to bottom. whenever robots find the links, it will follow it and traverse that particular page. And from that robot will able to completed most of the pages and based upon that robot will able to calculate the page rank and other stuff.
NoOdp : It will tell Robots to get the information from the site itself rather than fetching the information from ODP ( Open Directory Project ). ODP contains the description of the all the website underneath of various branch indexes.
[ If your site is not available in ODP, its wise to have it listed. Because most of the search engine, finds your website description from the ODP. ]
If your site content is changed then whatever you submitted in ODP then this value used to tell search engine that don't use the ODP description.
Similarly, Nofollow parameter tells robots to not to traverse on that path. Generally web admin put nofollow tag on their Payment folders and other necessary secured information folders, so it will not search by any search engine.
v) slurp:
It is the same as ODP. Yahoo uses the different search engine. So this parameter let yahoo crawler to find the information in yahoo directories of have to find the description from the site itself.
vi) distribution:
In this tag value, you can provide the copyright and distribution rights of your website. For example
meta name="distribution" content="global"
vii) Others :
There are also other kind of attributes that meta tag offers such as
http-equiv="X-UA-Compatible" - Used for the visibility of the content on various browsers and browser versions.
For example, IE 8 beta or IE 8 web browser with IE 7 emulated version. For example meta http-equiv="X-UA-Compatible" content="IE=EmulateIE7"
http-equiv="Content-type" - Used for the content type of the website. For example
meta http-equiv="Content-type" content="text/html;charset=UTF-8"
This is the most important Tag for any website because any search engine will update their list on meta tags.
Check List :
- Choose Proper Meta Tag for your website. Provide the perfect information on given tag values.
[Keywords, Description, Author, Copyright meta name, Robots, slurp, distribution, http-equiv]
Details of every meta Tag values are as below.
i) Keywords :
This meta name includes the Keywords which are relevant to your page.
Put the right keywords in this tag, so search engine can recognise your web page based upon the keywords.
Tips :
Don't put any random keywords in this tag. Find out your competitors keywords and try out with your website content. Best tool to get the keyword Ideas are
http://www.google.com/sktool/
https://adwords.google.com/select/KeywordToolExternal
These are the keywords on which search engine will list the matching keywords related to your website. It is also used to maintain its linking structure. You can add the meta tag for Keywords as below. For example
meta name="keywords" content="My website, Sample website,..."
ii) Description:
This tag value stands for a brief description about the website.
Tips:
It should not be as much long as a few paragraphs and not as much short as few words. Try to give a brief description about the site in 20 to 40 words. Try to cover most of the words that your website related to.
For example, if you website is related with Clothes, try to cover the description about what kind of clothes, fashion, Design, style that your website is offering in your description.
iii) Author/Copyright meta name :
This meta tag value stands to tell something about the Author of the Content published on the website. For example
meta name="author" content="Hii, this is me."
meta name="copyright" content="Copyright 2009 My company, All Rights Reserved."
Over here you can use define the author of the give content. This will work just as a data entry of the content. It should not reflect anywhere in search engine. But for the programming, its very good practise to define the necessary comments.
iv) Robots :
This tag invites the crawler to go ahead or to stop on certain point. Crawler is kind a program which checks every website on behalf of the search engine, and list the particular website according to various criteria.
Tips:
There are few content values that we can pass it to the robots tag. For example
meta name="robots" content="index,follow,noodp"
Let's look more on these content values and what they stands for.
Index : It tells robot to index your particular website, its content, and its related links.
Follow : Robots traverse your website to top to bottom. whenever robots find the links, it will follow it and traverse that particular page. And from that robot will able to completed most of the pages and based upon that robot will able to calculate the page rank and other stuff.
NoOdp : It will tell Robots to get the information from the site itself rather than fetching the information from ODP ( Open Directory Project ). ODP contains the description of the all the website underneath of various branch indexes.
[ If your site is not available in ODP, its wise to have it listed. Because most of the search engine, finds your website description from the ODP. ]
If your site content is changed then whatever you submitted in ODP then this value used to tell search engine that don't use the ODP description.
Similarly, Nofollow parameter tells robots to not to traverse on that path. Generally web admin put nofollow tag on their Payment folders and other necessary secured information folders, so it will not search by any search engine.
v) slurp:
It is the same as ODP. Yahoo uses the different search engine. So this parameter let yahoo crawler to find the information in yahoo directories of have to find the description from the site itself.
vi) distribution:
In this tag value, you can provide the copyright and distribution rights of your website. For example
meta name="distribution" content="global"
vii) Others :
There are also other kind of attributes that meta tag offers such as
http-equiv="X-UA-Compatible" - Used for the visibility of the content on various browsers and browser versions.
For example, IE 8 beta or IE 8 web browser with IE 7 emulated version. For example meta http-equiv="X-UA-Compatible" content="IE=EmulateIE7"
http-equiv="Content-type" - Used for the content type of the website. For example
meta http-equiv="Content-type" content="text/html;charset=UTF-8"
2. Title Tag
This Tag recognise as a title of the website. It will uniquely distinguish the website and its relavance on web.
Check List :
- You need to give the Proper Title tag of your website.
Give proper title in such a way that your title will define the nature and content of the web site. Its also allowed to put the words rather than giving full statements.
You can write down "Money, dollars, Cents, Cheques, Financial Service, Loan, Best Loan provider" for the Loan Provider website.
Precaution:
!! Don't put any words that are not relavent to your website in this tag.
!! Don't put too many words or sentenses in the title tag. Max 15 words shall be a good practise for a Title Tag.
Check List :
- You need to give the Proper Title tag of your website.
Give proper title in such a way that your title will define the nature and content of the web site. Its also allowed to put the words rather than giving full statements.
You can write down "Money, dollars, Cents, Cheques, Financial Service, Loan, Best Loan provider" for the Loan Provider website.
Precaution:
!! Don't put any words that are not relavent to your website in this tag.
!! Don't put too many words or sentenses in the title tag. Max 15 words shall be a good practise for a Title Tag.
1. Decide a Landing Page
Check List :
- Whole major structure of your website are included on your landing page.
- Define proper site structure. (It will be used in not only in SEO but in PPC or PPS campaign too ).
Define a proper Landing Page for your website. So anyone who visit your website, they can land on your initial ( landing ) page. Make sure that your landing page will not take much time to load initially. Before start designing your landing page, make sure you have made the design of the Landing page.
If you are planning to have master page in your ASP.net website, choose the proper starting page. We will cover how to deal with SEO on master page or any new technology.
- Whole major structure of your website are included on your landing page.
- Define proper site structure. (It will be used in not only in SEO but in PPC or PPS campaign too ).
Define a proper Landing Page for your website. So anyone who visit your website, they can land on your initial ( landing ) page. Make sure that your landing page will not take much time to load initially. Before start designing your landing page, make sure you have made the design of the Landing page.
If you are planning to have master page in your ASP.net website, choose the proper starting page. We will cover how to deal with SEO on master page or any new technology.
SEO - Step by Step
SEO ( Search Engine Optimization) is a technique for any website, blog, feeds or any content to get recognition on Search engines like google, bing, msn, yahoo etc. You can find lot many sites explaining SEO in detail.
But still whenever we develop any website or content, we are missing out something which will create problems or mess sometimes for that website or content media.
In the following notes, I had tried to cover the basic seo topic to get kick start of day to day seo questions.
We can devide the whole SEO process in couple of easy steps. ( easy to follow and easy to implement .)
- Development SEO - (In page optimization) -
1. Landing Page
2. Title Tag
3. Meta Tag
4. Contents of your website
Lets look a the each four topics in more detail and then we talk about the website design.
